Longevity Power is a privately owned superfood business located in Portland, Oregon. The brand focuses primarily on wholesome, potent, organically-sourced ingredients, and presents itself as a supplement to a healthy, happy lifestyle. The prior branding was quite outdated, so this design transformed into a sleek, clean and modern product that still retains a slightly organic flair.

The logo, a geometric divided triangle, is meant to represent the culmination of one’s achievements in life, while the divisions also echo a majestic, towering mountain. The packaging was intended to feel soft, sophisticated and beautiful, while still adhering to FDA standards and labeling rules.