adidas - sneaker days 2019
print and digital collateral
Sneaker Days is an Adidas campaign, featuring a scratch-off card system with a chance to win a percentage off of a shoe purchase, up to a free pair of shoes from Adidas. I worked with Chris, at Hovers Over Water, a design studio in Portland OR, to create the digital and print materials for the campaign. The basic design work was accomplished by myself, with Chris as the Creative Director on the project.
The design needed to fit various different dimensions and orientations; we used a sophisticated balance of black and white, a sharp chartreuse green, and a sketched collage of footwear design imagery.